Mastering Design Intent Through Flawless Execution
WHO WE ARE
A design is only as great as the hands that build it.
30 years and over eight countries have proven what we already knew — that great design only matters if it is built without compromise. Every project we take on is held to the same standard. That belief has guided us since 1997.
We exist to prove that the gap between vision and reality is not inevitable. No design left unfinished. No space falling short of what it was meant to be.
8
+
Countries
30
+
Years
600
+
Projects Delivered
Projects Gallery
Wellness
Wellness
Lucky Bunch – Dubai, UAE
Wellness
ISIL Hammam & Spa – Dubai, UAE
Wellness
NMC Arsom Spa – Khalifa City, Abu Dhabi, UAE
Commercial
Commercial
Burj Khalifa – Dubai Mall, Dubai, UAE
Commercial
Expo Office – Expo City, Dubai, UAE
Commercial
Tier 4 – Abu Dhabi, UAE
Commercial
JBR Co-Working – Dubai, UAE
Commercial
Musanada Executive Council – Abu Dhabi, UAE
Commercial
Executive Office
Commercial
Training Center
F&B
F&B
Pierre Marcolini – Mall of Emirates, Dubai
F&B
Paus Cafe – Al Wasl Road, Dubai, UAE
F&B
Pierre Marcolini – Dubai Mall, Dubai, UAE
F&B
East West – Dubai, UAE
F&B
Montreux Jazz Cafe – Abu Dhabi Airport, UAE
F&B
O’Learys Restaurant – Abu Dhabi Airport, UAE
F&B
Patchi – Abu Dhabi, UAE
F&B
Hard Rock – Egypt
F&B
Inked – Alserkal Avenue, Dubai, UAE
F&B
CNN Traveler Cafe – Abu Dhabi Airport, UAE
F&B
The Selfish Bull – Bluewaters, Dubai, UAE
DESIGN WITHOUT EXECUTION IS JUST INTENTION. WE DELIVER THE DIFFERENCE.
Nabil Boshra, Founder
PRINCIPLES
The Gap is not Inevitable
The distance between what is designed and what is built is not a fact of the industry. It is a failure of integration. Traceline was founded to eliminate it.
One Roof. One Standard
Six disciplines operating under a single integrated capability. Architecture, interiors, engineering, fit-out, joinery, and modular fabrication — coordinated, not outsourced.
Craft at The Point of Manufacture
Every bespoke piece is designed, produced, and inspected in our own facility before it reaches the site. We do not correct on installation. We arrive exact.